Striped carpets are masters of illusion, offering two main, powerful design advantages:

• Visual Elongation: Running the stripes parallel to the longest dimension of a room (e.g., down a hallway or up a staircase) makes the space appear significantly longer and more dynamic.
• Defining Movement: The strong linear pattern draws the eye and helps guide foot traffic, which is excellent for stair runners and landings, creating a clear focal point.
• Hiding Wear: The mixture of light and dark colours in stripes (like our Wool Candy or Margo Selby collections) helps to disguise small marks and foot traffic, making them highly practical for busy areas.

Yes, striped wool carpets are perfect for this application, but it requires careful planning to maintain pattern alignment.

• Pattern Matching: A professional fitter is crucial to ensure the stripes on the broadloom landing carpet line up perfectly with the stripes on the stair runner/carpet.
• Wrapping: On stairs, the stripes are almost always run vertically. This creates a striking, continuous line and highlights the change in height.
• Aesthetic Integration: Using the same stripe design from the Alternative Flooring collection across the hallway, landing, and stairs creates a cohesive, high-impact design flow throughout the area.

Stripes can be used effectively in living rooms to anchor the space and add character, provided the colour balance is right.

• Anchor Piece: A large striped rug, custom-made using the Alternative Flooring 'Make Me A Rug' tool, can define a seating area and prevent the room from feeling too flat.
• Colour Balance: Choose a stripe pattern where the majority colour is neutral (e.g., grey, beige) with only a few accent stripes of colour. This creates a subtle pattern that is easy to live with and decorate around.
• The Rule: If you want drama, use a wide, bold stripe such as Wool Candy Lollipop. If you want subtle sophistication, choose a narrow, fine stripe such as Wool Candy Cane. 

Yes, this is one of the main functional benefits of a multi-coloured striped carpet.

• Disguising Soiling: The alternating light and dark colours, particularly in collections like the Wool Margo Selby Stripe Carpets (which uses high contrast), break up the visual field. This makes small spills, dust, and foot traffic marks far less noticeable than they would be on a single, solid-coloured carpet.
• Practicality: The naturally resilient wool fibre, combined with the camouflaging effect of the stripe, makes these carpets a highly durable and practical choice for busy family homes.

Pattern run-off' refers to the stripes appearing to curve or go out of alignment in a room, and it is a risk with any geometric carpet.

• Cause: This is typically an optical illusion caused by the walls of the room not being perfectly square, a common issue in older or irregular properties.
• Fitter's Role: Your professional installer must lay the carpet using the room's main axis (usually the longest or most visible wall) as the guide. The pattern will then appear straight to the eye, even if it means the cut edge is slightly uneven at the opposite, less visible wall.

Alternative Flooring manufactures these carpets with precision to ensure stripe integrity, but professional fitting is key to a straight finish.

Most striped wool carpets are made with a dense, low loop or low-cut pile to ensure the colours and lines look crisp.

• Construction: Collections like the Wool Candy range often feature a fine, tight loop-pile construction. This ensures the bright colours are clean and the stripe definition is sharp.
• Texture vs. Chunky: Unlike the plush, loose feel of Chunky Wools, striped wools prioritise a flat, tight structure for maximum pattern clarity and superior resilience against crushing.
• Comfort: While tight, the inherent softness of the wool fibre still provides a comfortable and insulating surface underfoot.

Absolutely. The dramatic effect of stripes is maximized when used as a runner.

• Bespoke Runner Service: You can easily use the Alternative Flooring 'Make Me A Rug' designer to select any striped broadloom carpet and customise the width and length to create the perfect loose laid runner.
• For Stairs: The same combinations found on MMAR can also be used on stairs. SImply speak to your local Alternative Flooring Retail Partner to find out how to order. 
• Edging: Stripes look exceptionally sharp when finished with a bold border. Consider a contrasting or complementary Cotton Herringbone or even Tramlines Patterned binding to frame the striped pattern and enhance the design impact.