Rugs
Let your imagination run wild. Choose from tried-and-tested traditional to gorgeous British woven art rugs. Where will your imagination take you? Go stripey, designer, rocky or demure.
Browse through our selection of wonderful, 'shoes-off' snuggly rugs below. Select your favourite and then make it into a bespoke, made to measure rug with your choice of border style, fabric and colour. Simply click through on the swatch image, or start designing your rug now using our online Make Me A Rug.
Be sure to check out our exclusive designer ranges from Ben Pentreath, Margo Selby & Ashley Hicks.
Make Me A Rug - Design Your Own
Make Me A Rug is Alternative Flooring’s signature bespoke design tool, bringing together British craft, sustainable materials and bold interior creativity.
Everyday Favourites - Ready Made Rugs
Life can be complicated, simplify with our Everyday Favourites selection of ready made rugs. Order online and collect from your local Retail Partner within 2 weeks.
Designer Rugs
Talented British designers working their magic in texile floor coverings. Our designer rugs are crafted to add style and comfort to any living space. Order and collect from your local Retail Partner within 2 weeks.
Trending Rugs
Introducing our annual capsule rug collection. A curated rug edit inspired by 2025's emerging colour stories and interior trends.
Border Fabrics
Your rug, your rules. Our selection of plain and patterned borders are the perfect partners to make your very own personalised rug or runner. Mix and match combinations using our online Make Me A Rug or Runner designer. Choose your fabric, pattern, colour, size and border, to create your new bespoke rug or runner that's yours and yours alone.
This is your rug, your way. Design your masterpiece now.
Insta — spiration
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