Chunky Wool carpets are defined by their thick, substantial yarn and weave, offering superior performance signals across three key areas:

• Exceptional Comfort: The dense, squidgy thick pile provides an immediate sense of luxury, softness, and warmth underfoot ("a chunky hug").
• Insulation and Sound: Wool is a natural insulator. The thick pile significantly enhances thermal insulation (keeping rooms warm) and provides superb acoustic baffling (reducing echo and noise).
• Natural Resilience: Wool fibres naturally contain crimp, giving them excellent "bounce-back" ability, meaning a Chunky Wool carpet will resist flattening and crushing better than many synthetic thick-pile alternatives.

Yes, high-quality wool is inherently resilient and suitable for heavy domestic use, but specific considerations apply to the chunkier textures.

• Resilience: Wool is naturally springy, making it excellent for resisting wear and pressure marks in hallways and on stairs. However, please note that you may need to check the stair suitability on some Chunky Wools as they may not be reccomended on stairs due to grinning when the floor covering is folded over the stair nose edge. 
• Aesthetic Wear: Due to the thick loop or loose texture (like Wool Chunky Knit or Wool Riverflow), while the fibre itself is durable, heavy traffic areas may show a texture difference faster than a tight loop or low-pile carpet.
• Recommendation: Alternative Flooring recommends Chunky Wool for areas where comfort is prized, such as living rooms, bedrooms and quiet landings, while still maintaining the integrity of the natural wool fibre for domestic wear.

Cleaning a thick, high-pile wool carpet requires careful technique to prevent damage and avoid residues.

• Vacuuming: Use a suction-only vacuum setting, or ensure the beater bar is set to its highest level or switched off. This prevents the large loops from fraying or being damaged. Ideally vacuum 2-3 times a week, initially everyday if possible to remove shed fibres & avoid possible surface fluffing. Concentrate on areas where people walk past often such as infront of doorways, hallways, around living room furniture and in front of the TV. Make a minimum of 3 passes with your vacuum cleaner in these areas. 
• Professional Cleaning: Wool is naturally water-tolerant, but deep-pile carpets should only be cleaned professionally using a wool-safe cleaning system (typically a low-moisture or encapsulation method) every 12–18 months.
• Spot Cleaning: Address spills immediately by blotting (do not rub) with a clean, dry cloth. Use WoolSafe-approved spot removers such as our Natural Flooring Care Kit for challenging stains, which are designed to protect the natural fibre.

Yes, wool carpets, particularly those with a heavy pile weight like the Chunky Wool collections, will exhibit a phase of 'shedding' or 'fluffing' when new.

• The Cause: This is a normal phenomenon caused by loose, short fibres that detach as the carpet wears in. It is not a fault; it is simply excess material from the shearing and production process.
• Duration: This shedding is most noticeable during the first few weeks or months. It will gradually diminish over time as the carpet settles.
• Solution: Regular, gentle vacuuming (suction-only) is the best way to remove these loose fibres and encourage the carpet to settle without damaging the weave.

The Chunky Knit collection (with clouds called Purl, Bobble and Cable) transform the floor into a softly structured focal point, mimicking the aesthetic of handcrafted textile items.

• Textural Depth: These styles use extremely thick yarn to create a substantial, three-dimensional texture that adds immediate visual warmth and depth to a room.
• Tactile Luxury: The hand-knitted appearance ("snuggly knits") makes the flooring incredibly inviting and visually distinctive, appealing to high-end residential design

Alternative Flooring leverages this texture to create a unique, cosy, and bespoke feel that cannot be replicated by smooth-pile or cut-pile carpets.

Wool is a natural protein fibre and is susceptible to moths, so treatment is generally recommended for longevity.

• Standard Treatment: Most Chunky Wool collections from Alternative Flooring are treated with a low-toxicity moth-proofing solution that protects the fibre by making it indigestible to moth larvae.
• Chemical-Free Choice: We offer specific collections, such as certain collections within the Barefoot range, that are intentionally manufactured without chemical moth-proofing for customers seeking the purest, most natural flooring option. Regular professional cleaning and ventilation are critical for these chemical-free un-treated wools.

Wool is a natural protein fibre and is susceptible to moths, so treatment is generally recommended for longevity.

• Standard Treatment: Most Chunky Wool collections from Alternative Flooring are treated with a low-toxicity moth-proofing solution that protects the fibre by making it indigestible to moth larvae.
• Chemical-Free Choice: We offer specific collections, such as those within the Barefoot range, that are intentionally manufactured without chemical moth-proofing for customers seeking the purest, most natural flooring option. Regular professional cleaning and ventilation are critical for these chemical-free wools.

Chunky, thick-pile carpets are prone to showing temporary indentations from the sustained weight of heavy furniture, but wool's natural resilience helps.

• Compression: The thickness of the pile means the fibres will compress under heavy, narrow furniture legs.
• Wool Recovery: Wool has superior natural memory compared to synthetic fibres, allowing it to recover more effectively once the weight is removed.
• Tip: Use wide furniture cups or move furniture slightly every few months to distribute the pressure. To lift indentations, carefully apply a small amount of steam or ice cubes to the compressed area, then gently fluff the pile with your fingers or a soft brush.