For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

Planet

Doing the right thing means the world to us. We make carpets with a conscience, being totally transparent about what’s in our products and using ethically-sourced natural fibres wherever we can. Where hard-wearing synthetic fabrics are the only practical option, our timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements. We see it as smart sustainability. It’s the same philosophy that sees us promoting the wellbeing of everyone on Team Alternative Flooring, from our in-house team to every wonderful individual involved in manucrafting our products.