The velvet texture is the result of advanced fibre processing and construction, turning recycled material into a luxury textile.

• Pile Type: It uses a specific cut-pile construction, where the fibre ends are cut evenly. This creates a dense, smooth surface that reflects light and feels exceptionally soft.
• Material: Like the other Ca-rPET products, the yarn is made using 100% recycled plastic bottles (rPET), demonstrating that sustainable materials can achieve a high level of luxury and comfort.
• Softness: The finishing process is engineered to ensure the rPET fibres have a fine, supple texture, mimicking the plush feel of traditional velvet or a premium wool-velvet.

The primary benefit is rooted in its use of recycled material and its contribution to the circular economy.

• Waste Diversion: By using rPET yarn, the carpet actively repurposes post consumer plastic waste, helping to reduce landfill and ocean pollution.
• Eco-Efficiency: This approach offers a luxury flooring option that significantly reduces the demand for virgin resources in its production.
• Durability: The exceptional hardwearing nature of the material ensures a long lifespan, leading to less frequent replacement and a reduced long-term environmental footprint.

Yes, the collection balances a luxury look with everyday performance.

• Domestic Use: It is ideal for bedrooms and main living areas where softness and luxury are desired.
• Traffic Resilience: The base material (rPET) is robust, giving the carpet good wear properties. However, as with all velvet-style carpets, it will show footprints trackingand may show signs of shading, which is a characteristic of the look. 
• Practicality: Its superior stain and fade resistance inherent to the synthetic fibre make it practical for family life despite its refined appearance.

Yes, the use of rPET fibre provides a high degree of cleanability and stain protection.

• Non-Porous: The synthetic fibres are non-absorbent, preventing most spills from soaking into the core of the fibre.
• Easy Clean: Most common household spills can be easily blotted and cleaned with water and a mild detergent.
• Maintenance: The cut-pile surface holds dirt less easily than a deep loop-pile, making routine vacuuming very effective.

Absolutely. Creating a bespoke rug maximizes the luxury and style of this carpet.

• Bespoke Service: Use the Alternative Flooring 'Make Me A Rug' designer to define the exact size you need for your living room or bedroom.
• Edging: Pairing the plush velvet pile with a premium binding (such as a cotton, or a subtle Cotton Herringbone) adds a beautiful, tailored finish that elevates the whole room.
• Versatility: A custom rug allows you to place the softness of velvet over existing hard flooring for comfort and to help define zones. 

The Blue Angel is the oldest and most respected eco-label in the world. It takes a holistic view of a product’s entire lifecycle, focusing on environmental protection and health.

For the Velvet Ca-rPET collection, this certification confirms that:

• The product is manufactured with a significantly lower environmental impact.

• It is safe for the living environment, containing no harmful chemicals or substances that pose a health risk.

• The manufacturer adheres to high standards regarding sustainable production and resource management.

Pile reversal is a characteristic of all dense, cut-pile carpets like Velvet Ca-rPET.

• What it is: When the dense, smooth fibres are bent in different directions by foot traffic or vacuuming, they reflect light differently, creating visible light and dark 'shading' or 'tracking' across the carpet surface.
• Effect: This is not a manufacturing fault but an inherent feature of all velvet textures. It enhances the luxurious look but requires the customer to accept the variation in shading across the floor.