What makes Echo Co-RE flooring fully recyclable?
Echo Co-RE is a pioneering one-material carpet where the yarn, fibre, and backing are all made from the same smart source, 100% polyester, meaning no latex. This cutting-edge approach solves the flooring industry's biggest sustainability challenge by eliminating the need for complex separation of fibres from the backing at the end of the product’s life. Meaning the entire carpet, rug or runner can be recycled as one piece back into new carpet or other high-quality products.
How does the recycling process work for Echo Co-RE?
The circularity continues long after installation. When the product reaches the end of its first life, it is returned to Alternative Flooring who then return it to be recycled. It is then cleaned and reduced back into its purest form. The material is then transformed into granulate, ready to be reborn as new carpet or other high-quality products, such as car mats or car parcel shelves, which can themselves be recycled again. For the very first time, the cycle remains unbroken.
How do I return my Echo Co-RE for recycling at the end of its life?
The entire Echo Co-RE product - whether a fitted carpet, rug, or runner - is designed for a circular life. This means at the end of its life it can be easily recycled back into other high quality materials including car mats.
This process involves the carpet, rug or runner being returned to us at Alternative Flooring in Hampshire, UK. Of course, if the product has been fitted please return the flooring only - no underlay. We then organise for the floor covering to be chipped back into granulate which is used to create the fibre to then be recycled into a new product, keeping the material in a continuous loop.
To initiate the end-of-life recycling process, please contact the Alternative Flooring team on 01264 335111 or email hello@alternativeflooring.com.
What are the environmental credentials of the Echo Co-RE collection?
The closed-loop manufacturing process supports circularity from start to finish. Plus, the backing is produced using only green energy and no gas or water, which significantly reduces the carbon impact and ensures nothing ends up in landfill or incineration. Echo-CoRE is also latex-free and certified by GUT, Eurofins Gold and Blue Angel for low VOC emissions and a better living environment.
What are the key technical specifications of Echo Co-RE?
Echo Co-RE combines softness and strength with high durability. It is moth-resistant and available in 4m widths. It holds a Class 23 Heavy Domestic / Class 32 Medium Contract rating, making it suitable for both residential and commercial spaces.
Echo-CoRE also has a Class Cfl-s1 fire rating and is solution dyed, making it even easier to clean and maintain.
How can I order samples or purchase Echo Co-RE?
We encourage you to experience the quality of Echo Co-RE firsthand. You can order samples online to see and feel the 10 versatile shades in your home. While we do not issue refunds for paid samples, if you proceed to purchase one of our floor coverings, you qualify for a free Natural Flooring Care Kit worth £40.50. Alternatively you can visit your local Alternative Flooring Retail Partner who will have samples on display in store. Please visit our Where to Buy page to find your nearest independant Retail Partner.
Being Planet conscious, we kindly ask that once you are finished with your samples, you return them to your local retailer for re-use.
To purchase Echo Co-RE, you can either discuss this with your local Alternative Flooring Retail Partner, who can assist with ordering, measuring, and installation; or you can order bespoke Echo-CoRE rugs and loose laid runners online using our Make Me A Rug service.
